Know Your CAC, CPL, and Margin
Before You Spend on Ads.
SLF Engine models paid social, search auctions, pipeline drop-off, and unit economics before you commit budget.
Your inputs suggest healthy margin buffer to test increased spend — validate with a real campaign before scaling hard.
Unlocks Google Ads Quality Score simulator, LTV overlay, ECB multi-currency & saved scenarios.
Estimates based on modeled auction behavior — not guarantees. Actual results vary by creative, audience, and market conditions.
What SLF Models
Each run uses modeled ad benchmarks and auction math from client account data.
Meta Paid Social Forecaster
Models ad spend down to booked consults and closed revenue, adjusted for audience, creative, and season.
Google Paid Search Simulator
Models Google Search auctions, including Quality Score effects and match type conversion differences.
Multi-Channel Battle Engine
Compares Meta and Google on the same budget so you see where each dollar goes further.
LTV & Lifetime Equity Overlay
Estimates retention and recurring revenue across a 36-month horizon.
Tuned to Real Campaigns.
Flat spreadsheets assume one cost per lead. SLF adjusts for creative quality and audience warmth.
Meta Ads Dynamic Formula
Effective CPL = Base Benchmark × Warmth × Creative × Seasonality × Geo
A simplified view of the model inside SLF. Each multiplier comes from campaign data. Output is a range, not a promise.
Google Ads Quality Score Formula
Effective CPC = Base CPC × QS Multiplier × Match Type × Competition × Position
Estimates auction discounts for high-relevance ads and conversion differences by match type.
Illustrative Baseline CPL Ranges (USD, cold traffic)
Estimates from client campaigns and industry data, updated quarterly.
| Industry Vertical | Philippines | Malaysia | Singapore | UK | Spain | China |
|---|---|---|---|---|---|---|
| Agency & B2B Services | ₱550–₱750 | $11–$16 | $37–$48 | $34–$45 | $24–$33 | $20–$27 |
| B2B Software (SaaS) | ₱700–₱1,000 | $15–$21 | $49–$65 | $44–$59 | $32–$43 | $26–$37 |
| E-Commerce & DTC | ₱140–₱220 | $3–$5 | $7–$10 | $6–$9 | $4.50–$7 | $3.50–$6 |
| Professional Consulting & Legal | ₱1,000–₱1,400 | $21–$29 | $58–$78 | $52–$70 | $38–$51 | $30–$41 |
| Real Estate & Property | ₱1,200–₱1,650 | $25–$34 | $64–$86 | $60–$80 | $44–$59 | $36–$50 |
| Home Services & Contracting | ₱750–₱1,050 | $16–$22 | $39–$54 | $36–$50 | $27–$37 | $22–$30 |
| Financial & Insurance | ₱900–₱1,300 | $20–$27 | $53–$72 | $48–$66 | $36–$49 | $28–$40 |
| Health & Wellness | ₱450–₱650 | $10–$14 | $24–$33 | $22–$30 | $16–$23 | $13–$19 |
| Education & Coaching | ₱400–₱580 | $8.50–$12 | $22–$31 | $20–$28 | $14–$20 | $12–$17 |
Frequently Asked Questions
Q What is SLF Engine and who is it designed for?
SLF (Spend-to-Lead Forecast) Engine is a modeling tool from KOL Marketing. It is for owners, marketing leads, and media buyers who want to see CAC, CPL, show-up rates, margins, and ROAS across Meta and Google before they spend.
Q How are the CPL and CPC benchmarks calculated?
Baselines come from our client campaign data and public industry benchmarks across 6 markets and 9 verticals. Modifiers for traffic warmth, creative tier, seasonality, geo, and Quality Score adjust the baseline to your scenario.
Q How does the Google Ads Quality Score simulator work?
Google does not publish an exact CPC to Quality Score formula, but its docs confirm QS affects auction price. SLF models that relationship from account data and shows where your score costs or saves you money.
Q How do I access the live full SLF Engine?
The full SLF app is live at https://slflogin.kolmarketing.org/. Log in to run Meta and Google simulations, save scenarios, and switch currencies using live European Central Bank (ECB) rates.
Q Can KOL Marketing manage and execute the forecast for us?
Yes. KOL Marketing is based in the Philippines. Our media buyers and CRM team run the campaigns, build landing pages, and set up the CRM automations.
Know Your Numbers.
Run SLF Before You Spend.
Open the live SLF app now, or book a call to walk through your numbers with our team.
Let's Build Your Growth Stack
Tell us about your digital marketing or CRM needs. Our team in the Philippines will connect with you promptly.