Model Your CAC, CPL & Margin
— Before You Spend $1 On Ads.
Stop gambling your ad budget on guesswork and broken spreadsheets. SLF Engine simulates paid social, search auctions, pipeline attrition, and multi-currency unit economics using the same auction mechanics Meta and Google price your ads on.
Your inputs suggest healthy margin buffer to test increased spend — validate with a real campaign before scaling hard.
Unlocks Google Ads Quality Score simulator, LTV overlay, ECB multi-currency & saved scenarios.
Estimates based on modeled auction behavior — not guarantees. Actual results vary by creative, audience, and market conditions.
The 4 Pillar Architecture of SLF
Every simulation executes against modeled ad benchmarks and auction mechanics calibrated across client accounts.
Meta Paid Social Forecaster
Simulates top-of-funnel ad spend down to booked consults and closed revenue using multi-factor dynamic calibration multipliers.
Google Paid Search Simulator
Simulates auction dynamics of Google Search, modeling non-linear Quality Score curves and match type conversion estimates.
Multi-Channel Battle Engine
Compares Meta Ads and Google Ads head-to-head on identical budgets to estimate where your acquisition dollars yield the highest capital efficiency.
LTV & Lifetime Equity Overlay
Estimates geometric customer retention probability and recurring care plan compounding across a 36-month horizon.
Real-World Tuning, Not Flat Multipliers.
Standard agency spreadsheets assume a flat Cost-Per-Lead regardless of creative quality or audience temperature. SLF Engine implements dynamic modifiers that reflect true advertising economics.
Meta Ads Dynamic Formula
Effective CPL = Base Benchmark × Warmth × Creative × Seasonality × Geo
A simplified version of the multi-variable model running inside SLF. Each multiplier is calibrated from real campaign data, not fixed platform rules — so the output is a confidence range, not a single guaranteed number.
Google Ads Quality Score Formula
Effective CPC = Base CPC × QS Multiplier × Match Type × Competition × Position
Models estimated auction discounts for high-relevance ads (QS 10 = up to 50% discount) and estimated exact match conversion boosts (+35% CVR).
Illustrative Baseline CPL Ranges (USD, cold traffic)
Directional estimates drawn from live client campaigns and industry data, updated quarterly.
| Industry Vertical | Philippines | Malaysia | Singapore | UK | Spain | China |
|---|---|---|---|---|---|---|
| Agency & B2B Services | ₱550–₱750 | $11–$16 | $37–$48 | $34–$45 | $24–$33 | $20–$27 |
| B2B Software (SaaS) | ₱700–₱1,000 | $15–$21 | $49–$65 | $44–$59 | $32–$43 | $26–$37 |
| E-Commerce & DTC | ₱140–₱220 | $3–$5 | $7–$10 | $6–$9 | $4.50–$7 | $3.50–$6 |
| Professional Consulting & Legal | ₱1,000–₱1,400 | $21–$29 | $58–$78 | $52–$70 | $38–$51 | $30–$41 |
| Real Estate & Property | ₱1,200–₱1,650 | $25–$34 | $64–$86 | $60–$80 | $44–$59 | $36–$50 |
| Home Services & Contracting | ₱750–₱1,050 | $16–$22 | $39–$54 | $36–$50 | $27–$37 | $22–$30 |
| Financial & Insurance | ₱900–₱1,300 | $20–$27 | $53–$72 | $48–$66 | $36–$49 | $28–$40 |
| Health & Wellness | ₱450–₱650 | $10–$14 | $24–$33 | $22–$30 | $16–$23 | $13–$19 |
| Education & Coaching | ₱400–₱580 | $8.50–$12 | $22–$31 | $20–$28 | $14–$20 | $12–$17 |
Frequently Asked Questions
Q What is SLF Engine and who is it designed for?
SLF (Spend-to-Lead Forecast) Engine is an algorithmic financial modeling simulator created by KOL Marketing. It is built for business owners, Chief Marketing Officers, and performance media buyers who need to model CAC, CPL, consult show-up attrition, net margins, and ROAS across Meta Ads and Google Ads before allocating capital.
Q How are the CPL and CPC benchmarks calculated?
Our baseline ranges are built from campaign data across our own client accounts and public industry benchmarks (WordStream, Google/Meta transparency reports, agency-published averages) across 6 global markets and 9 verticals. We apply statistical modifiers — Traffic Warmth, Creative Tier, Seasonality, Geo, and Quality Score — to adjust the baseline to your specific scenario.
Q How does the Google Ads Quality Score simulator work?
Google doesn't publish an exact CPC-to-Quality-Score formula, but its own documentation confirms QS materially affects your auction price. SLF models that relationship using benchmark data from real accounts, giving you a realistic estimate of where your Quality Score is costing (or saving) you money.
Q How do I access the live full SLF Engine?
The full SLF application is live and accessible at https://slflogin.kolmarketing.org/. You can log in, run Meta and Google simulations, save named scenario snapshots to your local vault, and switch between live European Central Bank (ECB) currencies.
Q Can KOL Marketing manage and execute the forecast for us?
Yes. KOL Marketing is an end-to-end growth partner based in the Philippines. We don't just forecast your revenue stack; our dedicated media buyers and CRM engineers execute the campaigns, build the landing pages, and wire the CRM automations.
Stop Guessing Your Unit Economics.
Deploy SLF Engine Today.
Access the live SLF application right now or book a strategic architecture call with the KOL Marketing engineering team to build your acquisition engine.
Let's Build Your Growth Stack
Tell us about your digital marketing or CRM needs. Our team in the Philippines will connect with you promptly.